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**Job Title:**
Digital Marketing Analyst
**Location:**
Praça João Duran Alonso, 34 - Cidade Monções, São Paulo - SP, 04571-070, Brazil
We are seeking a highly operational, proactive, and detail-oriented Digital Marketing Analyst to execute digital marketing activities in Brazil with discipline and consistency. This is primarily an execution role: publishing, updating, responding, coordinating, and reporting — reliably and on time.
The role supports B2B demand generation campaigns and marketing materials for the distribution channel (dealers), and supervises campaign execution carried out by the external digital agency.
**Key Responsibilities**
**Execution & Deliverables**
- Own and deliver the monthly content calendar for Brazil (social media, email/mailing campaigns, and web content), on time, every month.
- Execute social media campaigns and email marketing campaigns end to end: briefing, scheduling, publishing, and reporting.
- Support B2B demand generation campaigns and produce or coordinate marketing materials for the distribution channel (dealers).
**Agency & Campaign Supervision**
- Supervise and support paid media campaigns (SEM, paid social) executed by the external agency: review briefs, validate setup, monitor pacing and performance, and flag issues early.
- Act as the day-to-day operational contact for the agency, ensuring deadlines and quality standards are met.
**Social Media**
- Monitor and respond to social media messages and inquiries within one business day.
- Manage social media publishing and community management according to the approved content calendar.
- Track social media performance and prepare a monthly report.
**SEO & Content**
- Research and write SEO-optimized content in Portuguese for websites, blogs, and landing pages.
- Coordinate content reviews and approvals with the Brazil Marketing Manager before publication.
- Conduct keyword research and support on-page SEO optimization.
**Website & CMS Management**
- Update website content using the company's Content Management System (CMS).
- Ensure website pages are accurate, up to date, and optimized for user experience and search engines.
- Coordinate with internal stakeholders to publish new content and landing pages.
**CRM & Marketing Operations**
- Maintain and update customer data within the CRM (HubSpot).
- Support email marketing campaigns, lead management, and customer segmentation.
- Maintain marketing automation workflows and campaign tracking.
**Reporting**
- Prepare recurring marketing reports and dashboards (monthly at minimum) covering SEO, website traffic, social media, email, and campaign performance.
- Keep task and project status updated in the team’s work management tool (ClickUp) without needing reminders.
**Working Style Expectations**
This role requires a specific way of working. Candidates should recognize themselves in the following:
- Proactive: anticipates needs, raises blockers early, and proposes next steps instead of waiting for instructions.
- Diligent and consistent: deliverables are completed on time, every time, without follow-up or reminders.
- Responsive: replies to internal messages and social media inquiries quickly (same business day).
- Punctual: meets deadlines and arrives prepared to meetings.
- Sound judgment: knows when to act, when to ask, and when to escalate — especially across time zones with a regional manager.
**Qualifications**
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–4 years of experience in digital marketing or a similar hands-on role.
- Native Portuguese speaker (role is based in Brazil).
- Advanced English (written and spoken) — required for daily coordination with the regional team.
- Experience managing social media platforms and community engagement.
- Solid understanding of SEO principles, keyword research, and on-page optimization.
- Familiarity with SEM concepts and performance monitoring (agency supervision, not hands-on execution).
- Experience using CRM and marketing automation platforms (HubSpot preferred).
- Experience with work management tools (ClickUp preferred, or Asana, Monday, Trello).
- Experience updating websites through a CMS (e.g., WordPress, Drupal, Sitecore, or similar).
- Proficiency in Microsoft Excel and marketing reporting.
- Familiarity with Google Analytics and Google Search Console is preferred.
**Skills**
- Strong execution and organizational skills; high attention to detail.
- Excellent written communication and content creation abilities in Portuguese; strong written English.
- Ability to manage multiple projects and deadlines simultaneously.
- Collaborative mindset with strong interpersonal skills, comfortable working with a remote regional manager.
- Self-motivated and eager to learn new digital marketing tools and best practices.