Sobre a vaga
Send an email with your resume and application to luca@creatorads.io.
About CreatorAds
CreatorAds is the
**creator media DSP**
: we bring the operational logic that Meta Ads and Google Ads brought to search and display — planning, buying, and measuring media programmatically — to the largest still-untapped media surface in Brazil: the creator content layer.
We operate on a base of
**more than 400,000 indexed creators**
,
**300 million matchmaking signals**
, and
**3.8 million posts analyzed**
, with a proprietary AI stack: SmartMatch (creator selection), Guardian (content review and brand safety), Whisper (creator communication), and Boost (paid media amplification via Partnership Ads). A single campaign delivers three outcomes at once: a measurable media channel, a reusable content library, and paid media inventory that outperforms standard paid media.
This lets brands like Mercado Livre, Magalu, and L'Oréal activate thousands of creators in parallel — something operationally impossible for agencies and in-house teams — with documented scale and a cost per activated creator an order of magnitude lower.
Why this role exists
Product Marketing
**translates what the product does into value the customer can perceive and measure**
. As the platform evolves and the product portfolio grows, we need a single owner of the positioning, narrative, and go-to-market for every launch — someone who connects product, sales, and market with one story, grounded in data and proof.
This is both a strategic and hands-on role: you'll be CreatorAds' narrative reference point and the driving force behind how every new development reaches the market.
Positioning & messaging
- Own CreatorAds'
**positioning, narrative, and messaging**
— from the platform-level value proposition to the messaging for each product (SmartMatch, Guardian, Whisper, Boost) — maintaining a single source of truth for the narrative.
- Define and refine the
**ICP and target personas**
(CMO and VP of Media at enterprise advertisers), translating technical capabilities into business value for each decision-maker.
- Ensure
**narrative consistency**
across the website, sales materials, product email, and social media, aligning the teams that execute this communication.
- Articulate
**differentiation**
against alternatives (influencer platforms, agencies, in-house management) with proof and data, not rhetoric.
Launch go-to-market
- Lead the
**GTM for every product launch**
— from new features to platform evolutions — from the narrative brief through to the message that reaches the customer and the sales team.
- Build and maintain the
**launch calendar**
based on the product roadmap, ensuring sales, CS, and marketing enter every release with the same narrative.
- Define the
**value thesis and messaging angles**
for each launch, grounded in product data and customer case studies.
- **Measure adoption and impact**
of each launch (variance vs. baseline) and iterate messaging based on the results.
Voice of customer & market research
- Conduct
**ongoing customer research**
(interviews, win/loss, pipeline signals) to inform positioning, roadmap, and funnel.
- Turn the voice of the customer into reusable
**verbatims, case studies, and proof points**
for the narrative and for sales.
- Track the
**evolution of the creator economy and media market**
to keep positioning and messaging continuously up to date.
What we're looking for
- Solid experience in
**B2B Product Marketing**
(ideally SaaS/tech, adtech, or a media platform), with positioning and launch cases led end-to-end.
- A proven track record building
**narrative and messaging for enterprise audiences**
and marketing/media decision-makers.
- Ability to
**translate technical product into measurable business value**
— comfortable with data, unit economics, and proof.
- **Fluent English**
(required): reading, writing, and speaking, to work with content, partners, and the international market.
- **Sharp writing and autonomy**
— able to own the narrative without depending on heavy team structure.
- Availability for
**on-site work in São Paulo**
.
Nice to have
- **Spanish**
.
- Experience in
**creator economy, influencer marketing, media, or marketplaces**
.
- Experience with
**structured customer research**
(win/loss, interviews, JTBD).
- Familiarity with the
**paid media ecosystem**
(Meta, TikTok, YouTube) and DSP/programmatic logic.
- Prior experience at a
**high-growth startup**
.
How to apply
- Send an email with your resume and application to luca@creatorads.io.